We do the creative bit of video advertising.
Want TV and digital campaigns that get the attention of your next customer—and make your business money?
We are a hybrid creative and production agency specialising in TV and video strategy.
We partner with new and established brands with challenger goals—brands that want to punch higher, and raise the bar on their digital marketing.
From TV commercials to multi-channel social video campaigns (and everything in between), our work has one goal. To deliver on visibility and bottom-line results.
“The biggest driver of profitability within our control is creative”.
That puts challengers on a level playing field.
Thinkbox
How We Work
Our approach is straightforward because it can be, and we know what we’re doing.
1. EXPLORE
We dig into your business goals and develop a content strategy designed to hit your objectives.
2. ENTERTAIN
We craft premium video content that stops scrolls, grabs hearts, and holds attention.
3. EXTEND
We amplify content across platforms to keep you front of mind and maximise impact.
Our Founder - Lydia Esler, MA
Studio90 was founded by Lydia Esler in 2016, after years on the tools working as a TV commercial director and producer.
As a creative strategist and agency lead, she’s shaped campaigns for both rising challengers and household names.
With deep roots in performance marketing, she leads Studio90 with a clear focus: to build campaign strategies that push hard for challengers who prioritise growth and market share.
Our People
We’ve grown from a tight in-house crew into something more powerful: a curated collective of creative heavyweights. Every project team is handpicked from our closed network of top-tier professionals—directors, strategists, creatives, editors, and more.
We build fractional, bespoke teams to meet the needs of your brief. That means no generalists, no time wasted, and no unnecessary overhead. Just the craft and quality of a network agency—for the price and pace of an independent one.
We help you scale, stand out, and own your space.
So, what’s stopping you becoming the brand everyone’s talking about?
Are you Challenger?
A Challenger brand is one that refuses to settle. It’s a brand with bold ambition, looking to carve out market share, drive revenue, and make a lasting impact. Whether you’re disrupting an industry or simply want to grow your share of voice, you need visibility and credibility. Your content should work as hard as you do.
At Studio90, we partner with ambitious brands that want to win with a strategic approach to video marketing, TV advertising, and digital content.
We Understand The Leap Of Faith…
Levelling up your marketing with media and TV advertising is a game changer. We make the transition easy. Many emerging brands have no legacy in above-the-line marketing, and that’s ok. You may still be shaping brand positioning, testing audiences, or navigating budget constraints.
We. Get. It.
So how do we help…?
1. Mentor
We manage stakeholder expectations. Guiding you with an experienced team in copywriting, compliance, timeframes, positioning and response.
2. Manage
We help you position your brand amongst the noise. We’re experts in lean production and our Academy learning platform gives marketers the confidence they need.
3. Mitigate
We mitigate risk with deep discovery. We’re experts in performance marketing and have developed our own model of tried and tested tactics and response drivers.
The brands we work with want more—more reach, more relevance, and more return. We’re proud to achieve this for our clients consistently.
Want to see how it works in action?
Explore past campaigns and results.