TV Kickstarter

Build Your Broadcast Brand.

The TV Kickstarter programme de-risks TV advertising for brands new to TV.

TV is a big step in your marketing plan. It is a process of levelling up. The stakes can feel high, but when it’s done right, TV delivers reach, impact, and longevity no other channel can match. Having the confidence to make bold and accurate decisions is the key to setting your brand up for success.

The TV Kickstarter programme gives marketers, founders and brand leaders the confidence to get TV advertising right from day one — and the strategy to build on it time after time.

Our broadcast journey ensures that brands who are ready to scale with TV can build guarantees for success when becoming a broadcast brand.

After 12 Weeks You’ll Have…

  • Broadcast-Ready TVC & Asset Bank

  • Creative Strategy + Media Plan Built for Performance

  • Mentorship to Guide Every Stage

  • Access to Studio90’s TV & Media Academy

  • Full Analytics, Testing & Iteration Support

From insights to airtime, you’ll walk away with a launch-ready TV campaign — plus the know-how to do it again.

Who’s it for?

The TV Kickstarter Programme is built for brands who are ready to scale — and want to learn a system that makes TV predictable, repeatable and worth the leap.

  • A Challenger Brand with clear growth plans

  • You have a proven Product-Market Fit and existing customer base

  • Backed by Series A or equivalent size investment or revenue

  • Pre-agency. As a lean marketing department you outsource but don’t want high agency overhead.

  • You seek a competitive edge with increased share of voice in your category.

  • You prioritise sales and reach with long-term brand equity as the ultimate pay off

  • If you’re ready to unlock new visibility — this is for you.

The 6 Essentials That Set TV Kickstarter Apart

De-Risk TV

Plan with predictability. Build in campaign guarantees and support.

Agile Creative

Get high-volume, multi-format assets ready for every channel.

Mentorship

You’ll be guided through the process by experts who understand the missing link for first time brands.

Full-Service Integration

Creative, media, testing, compliance, and delivery — all under one roof.

Addressable Media Strategy

Target who matters most — with flexible, micro-targeted TV planning.

Execution & Learning Loop

This isn’t theory. We launch, measure, refine and repeat — so you get data, not just assets.

What You’ll Get…

  • Creative and Media partners

  • TVC Ready to Air

  • Creative Strategy Purpose Built For Your Business Objectives

  • Audience Insight Reporting

  • Additional Digital, Display & Audio Assets

  • Full Media Plan & Addressable Strategy

  • Support and Mentoring Via the Studio90 Academy

  • Post-Campaign Analysis & Iteration Plan

  • Compliance & Perpetuity Licensing

The Journey

1. EXPLORE

Deep dive into your brand, audience, goals and creative opportunity. Includes pre-testing and strategy development.

2. ENTERTAIN

Creative development, full production or VFX build, brand assets and messaging.

3. EXPAND

Activate your campaign with addressable media, agile content testing, and flexible ad formats.

3. EVALUATE

In-flight performance monitoring, campaign wrap-up, and creative/media iteration plan

Invest In The Benefits of TV

INSTANT IMPACT
Short-term sales lift with long-term brand recognition.

UNRIVALLED TRUST
TV gives your brand the credibility signal no social ad can replicate.

BRAND FAME
Nothing scales like broadcast. Command attention and market presence.

LOW ENTRY POINT
TV is now the most cost-effective video channel per view with high ad completion rates, full screen viewing and brand signalling which build trust from your audience.

ENERGISE OTHER MARKETING CHANNELS
TV boosts performance of other media channels by up to 54%.

Real Brands. Real Results.

  • Readly

    +210% YOY sales increase. Tripled subscriber base.

    Learn More

  • SodaStream

    +49% spontaneous awareness.
    +89% purchase consideration. Over-delivered on sales targets.

    Learn More

  • Airband

    Revenue 30% over target. Brand awareness almost doubled with media curated by award winning media experts.

    Learn More

De-Risk TV with the TV Kickstarter.

TV Kickstarter is a mentorship programme giving you the strategy and system to grow your brand on screen — with zero guesswork.

Spaces are limited and subject to approval.

Let’s find out if TV Kickstarter is right for your brand.

FAQs

  • TV Kickstarter is a 12-week incubator for brands new to broadcast. It includes full creative development, media planning, campaign asset delivery, and a guided academy for upskilling your team. You’ll leave with a campaign that’s ready to air — and the know-how to do it again.

  • Packages start from £50K, and is designed to meet your KPIs. The cost includes full production and delivery of TV and digital-ready assets, plus media booked at competitive rates. All consultation, licensing and compliance is included in the package. 

  • We work with one or two brands at a time to ensure deep focus and great results. The application helps us assess fit — where your brand is now, where you want to go, and whether TV is the right next move.

  • No — that’s exactly what we’re here for. You’ll get a dedicated mentor, a clear plan, and an academy to support you through every step. This programme is designed to de-risk the whole process.

  • This isn’t a typical service provision. It’s a partnership. We don’t just deliver a campaign — we help you upskill and build broadcast capability inside your business. You’ll understand the logic behind every decision, so you’re empowered for future growth.

  • That depends on your goals, but past participants have seen significant boosts in brand awareness, sales uplift, and media efficiency. Like any marketing channel, TV should not be viewed as not ‘one and done’. Brands who commit to investing in the channel will see powerful returns. See our case studies.

  • Most brands are live within 12–14 weeks from kick-off. 

  • We plan across addressable channels on TV, BVOD, Sky, Channel 4, ITV, and digital audio/video platforms, depending on what works for your audience. It's fully integrated.

  • Yes. All creative assets are cleared and licensed for usage, and belong to you. We can also arrange perpetual licensing options subject to your media plan.