THE BRAND
ENGINE
Transforming challenger brands into category leaders with AV advertising.
The Brand Engine is an outcomes-based programme for the UK's most ambitious challengers and D2C teams.
It’s the growth programme for marketers and brand leaders who want to move beyond performance-led growth and build their brand at scale. Across five Readiness Pillars, you’ll do the work to build financial resilience, brand strategy, operational capability, measurement and leadership needed to succeed with CTV and above-the-line advertising. For brands that chase category leadership and sustained growth.
THIS IS FOR YOU IF
YOU'RE READY FOR MORE.
You have hit a plateau with performance marketing and getting the same result is more expensive than it used to be.
You want to test CTV with a soft landing, but don't know where to start.
You want to do more brand and awareness marketing, but struggle to get internal buy-in and investment for brand activity from senior leaders or the CFO.
You need change strategy or add something to meet your growth or revenue targets.
THE EXPERIENCE
SEE WHAT OTHERS SAY ABOUT LEARNING WITH STUDIO90
SEE WHAT YOU CAN ACHIEVE
MOVE FROM CHALLENGER BRAND
TO CATEGORY LEADER
REACH MORE
PEOPLE, FASTER
Reach more of the people you want to speak to, faster.
A BRAND
PEOPLE TRUST
Build a brand people recognise, remember and trust.
GROWTH
& REVENUE
Hit growth and revenue targets with greater confidence.
BOOST
PERFORMANCE
Boost performance channels that have taken a dip.
BE MORE
VISIBLE
Be more visible than your competitors and stay front of mind.
The Five
Pillars
Of
Readiness
Financial Readiness
Stress test your budgets for becoming a broadcast brand.
Moving budget into brand channels can feel like a leap of faith. You'll analyse what level of spend is suited to your business and expectations, how to keep consistent so you appear always on, and learn how to get the returns you expect.
- 01 Marketing economics and channel dependency
- 02 Investment range and payback expectations
- 03 Production vs. media investment
- 04 Cash-flow and scenario planning
Strategic Readiness
Translate your message for media.
Mass reach amplifies what is working and what is not working. Build your category leader profile with message and positioning.
- 01 Understand AV and the competitive landscape
- 02 Positioning, proposition and brand promise
- 03 Strength of message
- 04 Building memory structures for your brand
Operational Readiness
Make sure the business can handle the growth you create.
Successful advertising creates demand fast — more traffic, more orders, more enquiries. A campaign can expose weaknesses that should be eradicated beforehand.
- 01 Customer journey and conversion
- 02 Stock, fulfilment and distribution
- 03 Customer service capacity
- 04 Traffic and sales-spike readiness
Measurement Readiness
Know what growth actually looks like.
CTV won't behave like Meta. Understand how to measure, what to track and who takes responsibility. Our partners guide you to the tools you need for measurement and attribution.
- 01 Learn what to measure and how to measure it
- 02 Get access to expert measurement providers and media partners
- 03 Learn the tools and software you need
- 04 Set up KPIs and reporting
Leadership Readiness
Align the business behind the ambition.
Brand investment depends on leadership onboarding. Build the case for the CFO or leadership teams to understand the risk, reward and impact of a broadcast growth strategy.
- 01 Build the business case for CTV advertising
- 02 Supporting toolkits and data
- 03 What to expect from AV or CTV advertising
- 04 TV mentors by your side
READY TO LEVEL UP
YOUR GROWTH?
JOIN THE WAITLIST
What's Included?
The Launch Pad
A kick-off session with mentors. Ask your questions, map your gaps, and leave with a vision for the months ahead.
Five Pillars of Readiness
Each month works through one of five core business pillars — financial, strategic, operational, measurement and leadership — building the foundations your business needs to make a success of CTV.
Expert Masterclasses
Each month, learn how to take the next step to becoming a successful broadcast brand. Led by experts in the areas of media, AV and strategic operations. Not just theory. You’ll get the job done.
1:1 Surgeries
Analysis of your current stage of business in all 5 Pillars of Readiness. Sessions with expert strategists, one-on-one. The aim is finite: bolster the weaknesses so your business can build a category-leading brand.
Broadcast-Ready Toolkit
Resources and tools that shortcut your learning curve, plus professional templates that avoid the guesswork.
Little Black Book
Take advantage of Studio90’s vetted network of media and creative professionals for fractional hire, or follow our production pathway to meet your next agency partners.
Diagnostic Tools
See where you are strong or underperforming, and get a real time analysis of how to scale to the next level, specific to your data.
Building The Business Case
Supporting the internal case that gets your CFO or board to sign off on brand investment. The language and the evidence, not just the ask.
Everything you need to build the business case for TV
and brand advertising.
WHAT PEOPLE HAVE SAID
WHY THE BRAND
ENGINE EXISTS?
Lydia Esler is Founder of Studio90 and a brand growth advisor. She has spent years helping brands scale on TV — mentoring marketing teams through the learning curve, and watching exactly what’s needed to move from digital-first to CTV and broadcast. She’s seen what people know, and where the gaps open up.
Your business doesn’t need years and years trading to be a broadcast brand. With Connected TV you can get there faster, and do more in-house. But with this being the case, the foundations must be in place to bridge the transition from digital, and build sustainable growth whilst ensuring the business doesn't break when demand increases.
The The Brand Engine sets marketing teams on a secure path to next level growth with CTV, cementing the five pillars of readiness that ensures the business is built to succeed without fail.
SHOULD YOU APPLY?
IS MY
BUSINESS
ELIGIBLE?
-
✓
You have a dedicated marketing team in-house.
-
✓
You have an annual paid media budget of at least 6 figures.
-
✓
You have a roadmap to grow your business for the future or for exit.
-
✓
You are serious about becoming a broadcast brand in the next 18 months.
READY TO PUSH THE BUTTON?
BUILD A BRAND
READY FOR
BROADCAST.
The Brand Engine builds the business fundamentals needed to succeed with CTV and AV media. Learn what to do before you invest, and how to build a clear plan for growth.
FIND OUT IF YOU'RE READY-
The Beta intake is a 3 month course. After that the full course will be 6 months.
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If you are a marketer, founder or brand lead responsible for the marketing in your organisation this is for you.
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The programme is separate to our Agency service. You can choose your campaign partners. We have been making TV advertising for 20 years so we know what we are doing!
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There are very few industries that will not suit TV advertising. D2C and Consumer Packaged Goods are some of the most successful. But it spans industries and services.
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The The Brand Engine™️ focusses on 5 core pillars of your business, which all contribute to the success of a media campaign. Building these robustly you can ensure you have everything in place, to build a broadcast brand.
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Our adaptable methodology serves manufacturing, retail, professional services, and public sector entities.
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You should expect to spend 1-2 hours a week on the programme. We supply resources and additional reading, so what you put in is what you gain. Face to face training is max 2 hours per week.
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The Beta cohort starts in January 2027 and lasts 3 months. Get on the waitlist now.