RESOURCES + GUIDES
FREE STUFF
The essential tools, templates, and frameworks you need to understand TV, assess brand readiness, and build compelling business cases. Download, use, share with your team.
What Can and Can't Food and Drink Brands Do Now?
Since Jan 5th 2026, LHF classified food and drink brands cannot advertise on any platform. Learn what to do about it and where the opportunity now lies.
AV Landscape Today
See how TV, BVOD, and digital video fit together, and how challengers can use them for reach, relevance, and impact.
Selecting An Agency
12 Key Questions to Ask Agency Partners Before Hiring - to help you with your agency selection.
Big Hitter Channels
See how the three main broadcast channels serve up to the UK’s viewing audience with hundreds of channels.
CTV - The Beginner's Guide
A visual guide to Connected TV for today’s marketer.
The Modern AV Strategy Guide for Challenger Brands
This guide shows how TV, BVOD, and digital video fit together in a modern AV strategy.
10 Things to Improve Your Creative Output
Stronger creative doesn’t come from bigger budgets—it comes from better decisions.
Who You Actually Need on Your Creative Team
From Creative Directors to Content Creators, here’s how to build the right team for your project.
5 Reasons Your Video Content Isn't Landing
Good video content isn’t just about looking polished. Without emotion or a strong hook, most videos get scrolled past.
5 Mistakes You’ll Make With Video Advertising
Small issues can quickly cause delays in video campaigns. Here’s what usually goes wrong — and how to avoid it.
TV Advertising Tips For SMEs
TV advertising isn’t just about big budgets — it’s about being ready.
10 Free Ways To Make Better Video Content
10 practical video marketing tips to improve your content using stronger hooks and storytelling.
Addressable TV Explained
Learn how challenger brands and SMEs use addressable TV as a stepping stone into television advertising, and why it is so compatible with other digital marketing.
Find Your Relative Advantage on TV - Measurement Explained
Discover how to test, measure and optimise TV advertising with clear KPIs so challenger brands can prove ROI and grow faster than digital alone.
How SMEs Scale With Connected TV
Unpack what CTV really means for your business. How do you start and make a success of it?
How to Create AI Video Like a Pro
Learn how professionals actually use AI to make high-quality video content — from idea and briefing through to storyboarding and production — and why the prompt is only a small part of the process.
How to Turn Your TV Audience Into Customers. A Blueprint.
Learn how to use performance techniques in your video copy to turn viewers into customers — this goes way beyond hooks, hacks or trends.
The 5 Step Checklist to Know if You are TV Ready.
Understand whether your brand is ready to scale beyond digital. This beginner-friendly session covers TV readiness, CTV budgets, measurement beyond ROAS, and the creative strategy behind high-performing streaming TV campaigns for growth-focused brands.
The Future of Video Advertising: Why Attention and Trust Still Matter
This is what challenger brands and SMEs need to know right now — from attention science to the return of trust in TV.
TV Advertising 101 - FAQs for Challenger Marketers
Understanding TV 101. Practical, realistic facts for brands of any size, and the 10 questions to help you get TV ready, including Q&A addressing how to know what you really need and what’s the minimum viable budget.
What Every Brand Needs to Know About Your First TV Ad
A behind-the-scenes conversation with Sophia King on launching Honest Mobile’s first TV campaign, using real decisions, challenges and learnings from the process.