Resources
For Challenger
Brands
Resources + Guides
The essential tools, templates, and frameworks you need to understand TV, assess brand readiness, and build compelling business cases. Download, use, share with your team.
What Can and Can't Food and Drink Brands Do Now?
Since Jan 5th 2026, LHF classified food and drink brands cannot advertise on any platform. Learn what to do about it and where the opportunity now lies.
AV Landscape Today
See how TV, BVOD, and digital video fit together, and how challengers can use them for reach, relevance, and impact.
Selecting An Agency
12 Key Questions to Ask Agency Partners Before Hiring - to help you with your agency selection. Download the checklist.
Big Hitter Channels
See how the three main broadcast channels serve up to the UK’s viewing audience with hundreds of channels.
CTV - The Beginner's Guide
A visual guide to Connected TV for today’s marketer.
The Modern AV Strategy Guide for Challenger Brands
This guide shows how TV, BVOD, and digital video fit together in a modern AV strategy. Learn how challenger brands can structure their media mix for scale, relevance, and performance.
10 Things to Improve Your Creative Output
Stronger creative doesn’t come from bigger budgets—it comes from better decisions. Here are 10 practical ways to sharpen your thinking, align your team, and get more from every campaign.
Who You Actually Need on Your Creative Team
From Creative Directors to Content Creators, here’s how to build the right team for your project—based on your goals, budget, and output.
5 Reasons Your Video Content Isn't Landing
Good video content and video marketing isn’t just about looking polished. Without emotion, a strong hook, or a clear next step, most videos get scrolled past.
5 Mistakes You’ll Make With Video Advertising — And How To Fix Them
From weak video production planning to last-minute feedback, small issues can quickly cause delays in video advertising and marketing campaigns. Here’s what usually goes wrong — and how to avoid it.
TV Advertising Tips For SMEs
TV advertising isn’t just about big budgets — it’s about being ready. Better setup leads to better TV marketing results.
10 Free Ways To Make Better Video Content
10 video marketing tips to improve your video content — using stronger hooks, clearer structure, better visuals, and emotional storytelling.