FOR CHALLENGER BRANDS READY TO GROW
TURN AD SPEND INTO EQUITY
Multiply your momentum, market share and money.
Transforming performance-first brands into category leaders through strategic advertising.
EVERYONE WANTS THE SPIKE.
THE CHALLENGER PROBLEM
But maintaining it is the ultimate challenge.
Sales can spike. Demand is built.
Your business needs sales today, there is little margin for error. Conversion content and performance channels take majority share. Then you wonder why it’s hard to scale and maintain consistency. But performance marketing isn't the problem. Making it a one trick pony is. When you’re chasing short term wins you never stop chasing. But when you build a brand that customers choose, like and trust, you seize an opportunity for long term growth, and you unlock choice.
THE GOAL
WHAT YOUR BUSINESS NEEDS.
Increase your reach, earn more and gain market share.
Be the name people think of first in the category, and stay front of mind.
Build a business with more opportunity for growth, investment, or acquisition. Increase your value.
OUR METHOD
THE STUDIO90 MODEL
Studio90 combines brand strategy, performance expertise and creative advertising to help challenger brands build momentum.
We partner with ambitious brands to scale, stand out, and own their space. By developing performance TV and video marketing campaigns that grow audience, boost sales and build share of voice.
CHOOSE HOW
YOU GROW.
THREE WAYS TO WORK
Whether you need us to lead the work, build your team's capability, or sharpen a specific skill — there's a way to work with Studio90.
AGENCY
We build your advertising strategy and execute high end, professional TV and video campaigns that deliver on brand equity and revenue for lasting gains.
EXPLORE AGENCY →
COHORT
NAME
Build the capacity and foundations in-house so your team can lead as brand architects. Learn the 5 stages of readiness you need to scale your business to the next level.
EXPLORE THE COHORT →
CREATIVE
LABS
Workshops that give your team the tools to build campaigns, sharpen creative thinking, and think like a category leader.
EXPLORE CREATIVE LABS →
FROM PRE-REVENUE
TO ACQUISITION.
(In 4 years)
Performance-led TV helped Drover build an ideal audience, scale its reach and become a more valuable business.
THE FOUNDER
THE PERSON BEHIND THE THINKING.
Lydia Esler is a Video Strategist, TV Mentor and Founder of Studio90.
With nearly 20 years in advertising, Lydia has worked across TV advertising, production, creative and brand strategy — helping ambitious businesses turn advertising into something that builds more than short-term sales.
Studio90 brings that experience together: brand thinking, performance understanding, creative strategy and advertising expertise built around one goal — helping challenger brands build momentum and become category leaders.
advertising
TV commercials
campaigns
founded
FREE
TOOLS
START HERE
→
BRAND
GROWTH
READINESS
QUIZ.
Find out what's holding your brand back and what needs to be in place before your next stage of growth.
TV / BRAND
READINESS
FRAMEWORK.
Understand what needs to be in place before your brand makes the move into bigger advertising.
FIVE
READINESS
PILLARS.
A practical framework for assessing the foundations behind sustainable brand growth.