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TV Curious Club

Where Brands Start Their TV Journey.

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Do you imagine your brand on TV, but not sure where to start?

 TV has changed. It is no longer one big shot media option favoured by the deepest pockets. It is now an entire ecosystem — with more targeted media and creative routes than ever before.

 It’s for ambitious challengers ready to scale — and it’s more accessible than you might think.

The TV Curious Club is the free insider community for founders, marketers and brand guardians ready to think bigger than Meta ads.

 It’s packed with resources, real talk, and expert insight — designed to help challengers understand the process, the pitfalls, and how to do it right the first time.

Free to join. Just sign up to our newsletter to get instant access.

Curious about TV?

Download the guide on How To Approach TV as a Challenger Brand and join the TV Curious Club.

What’s Involved?

E.D.I.T Newsletter For Challengers

Essential industry news, Disruptive moves, Insights and Tactics. We show you what is working for challengers in TV and video marketing.  

Webinars & Live Q&As

Get expert POVs and your questions answered from those building bold brands on screen.

Free Templates & Guides

From '“How to Approach TV as a Challenger” to ready-to-use tools and templates for marketing teams.

Join TV Curious Club

Who’s It For?

  • Marketers and Founders Who Want a Brand Customers Trust

  • A Business Ready to Grow Beyond Social 

  • Brands with Investor or Performance Goals to Hit

  • Challenger Brands that Want to Punch Above Their Spend

  •  Anyone Who’s Said: “I think we could do TV… but where do we start?”

Why the community?

A message from the Founder.

With 18 years in TV and media, Lydia Esler, Founder of Studio90 and TV Curious Club has aided countless challenger brands to go from brave beginnings to broadcast brands.

And in that time she’s seen the opportunities for brands change. It’s not only big brands with big budgets who want to play big. It’s scaling brands, investor-led start ups and challengers, with an appetite to grow their share of voice.

But despite all the advancements in technology, media and AI, there hasn’t been the space and community for smaller brands to learn how to use TV to their advantage. Until now. And when you’re starting out, you have to be tactical.

The TV Curious Club has been built to bridge the gap between TV curious and TV ready. It’s the next step for marketers who want to find their next level of growth: no jargon, no gatekeeping — just a down to earth knowledge base for brands who want to take their business to the next level.

“We’re all about de-risking TV for challengers. And knowledge is power. I want TV Curious Club to be the go-to community that you can rely on for honest advice, knowledge and tactics to make TV a success as a challenger brand. What have you got to lose?”

Founder, Lydia Esler

Founder of Studio90 & the TV Curious Club

FAQs

  • Yep. Value-packed resources, insights, and live sessions to help challenger brands understand the potential of TV and AV. Because knowledge needn’t be traded.

  • Founders, marketers, and brand leaders at challenger brands, start-ups or scale-ups who are curious about using TV and high-quality video to grow. If you’ve got ambition but not yet the expertise — this is for you.

  • This club is generally suited to brand guardians who manage a 6 figure marketing budget with experience in ads on digital channels. But if you have TV on the horizon in the next couple of years, absolutely! TV Curious Club is about building confidence and understanding before you commit to a campaign. You’ll learn how to prepare, budget, brief and plan like a pro — so when the time’s right, you’re already halfway there.

  • Nope. With addressable TV, VOD and smarter creative production, challenger brands are using TV to punch above their weight — and see outsized returns. The playing field has changed. And smaller brands who want to punch hard can be part of it.

  • Yes. That’s the point. The TV Curious Club exists to show you how to do more with less. You’ll learn how to scale up with TV without bloated agency fees, overbuilt campaigns, or creative that eats your whole budget.

  • Right now you may not know if you are ready. But that’s the point of the TV Curious Club. To give you confidence to know when you are ready. If you’ve nailed product-market fit, have a growing customer base, and want more visibility and trust in your category — TV could be your next move. The TV Curious Club helps you figure out how to make the most out of what you have, when you are ready to take the plunge.