Join the
TV Curious Club
Where Brands Start Their TV Journey.
TV Isn’t Just for Big Brands Anymore — And We’ll Prove It
The TV Curious Club is the free insider community for founders and marketers ready to think bigger than Meta ads.
If you're scaling your brand and want to understand how TV advertising on the [telly] box and online can catapult a business — this is your new favourite corner of the internet.
No jargon or gatekeeping. Just facts and refreshing honesty.
Free to join
For founders, marketers, and challenger brands
Just sign up to our newsletter to get instant access
You’re not here because you need another newsletter.
You’re here because you want to get visible — the kind that builds brand and market share.
But right now?
TV feels… elusive.
Big-budget. Agency-only. High risk.
The TV Curious Club will change that.
It’s your front-row seat to the world of TV advertising — made accessible, efficient and assured. It’s thinking designed specifically for challenger brands.
What’s Involved?
E.D.I.T Newsletter
Essential, Disruptive, Insightful, Tactical news of what’s working in TV and how to navigate the media landscape.
Free Templates & Guides
From “How to Approach TV as a Challenger” to “Building a Brief” — ready-to-use tools and templates for marketing teams.
Webinars & Live Q&As
Get expert POVs and real world stories from those building bold brand strategies for real businesses.
Who’s it for?
✅ Challenger brands growing beyond digital-only thinking
✅ Founders who want to look and act like the brand they’re becoming
✅ Marketers juggling performance, brand, and visibility in one go
✅ Anyone who's said, “I think we could do TV… but where do we start?”
Who is behind the community?
Founder of Studio90 & The TV Curious Club
Lydia Esler, BA Hons, MA.
Lydia has spent 18 years helping challenger brands succeed on screen — businesses who’ve gone from scrappy start-ups to scaling success stories.
She began her career behind the camera, which shaped her make-it-count mindset: getting high-impact creative results on lean budgets.
As a director and producer, she’s delivered performance-led TV campaigns for brands like Ecover, Frylight and Villa Plus. Later, as agency lead, she’s driven strategy for household names like Next, DHL and the Evening Standard.
So she knows what success looks like, and translates this to challengers.
In 2022, she launched the an Academy programme with Studio90 to support smaller brands navigating TV for the first time.
The TV Curious Club is her next mission: to open the doors of TV advertising to brands ready to scale — without wasting time, budget or energy.
Since you are interested in TV Curious Club this is what I know about you.
You’re a marketer who wants to better yourself and are passionate about growing your business.
You know TV is powerful and you have it in your sights, but frankly it scares you.
The levelling up of budget and high production expectations leaves you feeling a bit overwhelmed and wanting to get it right first time.
You are an astute marketer. You’re amazing at your job, and to you, the numbers MATTER. Which is why you want to be totally clued up before making decisions about TV, so you don’t just hand over all trust to an agency.
You may have a leader and / or investors to answer to, which means you like to be on point when it comes to talking about a TV proposal.
At Studio90, we work with fast-moving founders and scaling brands every week. We've seen the difference it makes when a marketer knows their way around media, video, and visibility before they’re on a shoot or a sales call.
This club is your shortcut.
No cost. No commitment. Just clarity, confidence, and the kind of practical advice the industry rarely gives out for free.
Subscribe to level up
🔓 Sign up to our mailing list. Stay as long as it’s valuable.
💡 You’ll get clarity on how to scale with TV advertising
📣 Subscribe to receive our guide on “How to Approach TV as a Challenger” . If you want nothing else, this is worth it!
[Join The TV Curious Club for free →]
Sign up below and get instant access to your first guide.
Got questions? Just reply to any of our emails. We actually answer.
FAQs
Is this really free?
Yes. 100%. No hidden fees, no sales funnel trickery. Just value-packed resources, insights, and live sessions to help challenger brands understand TV and premium video — without agency overhead or guesswork.
Who is The TV Curious Club for?
Founders, marketers, and brand leaders at challenger brands, start-ups or scale-ups who are curious about using TV and high-impact video to grow. If you’ve got ambition but not yet agency-level budget or knowledge — this is for you.
I’m not ready for TV yet — should I still join?
Absolutely. This club is about building confidence and understanding before you commit to a campaign. You’ll learn how to prepare, budget, brief and plan like a pro — so when the time’s right, you’re already halfway there.
Isn’t TV just for big brands?
That used to be true. Not anymore. With addressable TV and smarter creative production, challenger brands are using TV to punch above their weight — and see outsized returns. The playing field has changed. The gatekeepers just don’t want you to know it.
Isn’t TikTok enough these days?
TikTok is great for reach. But trust? Longevity? Brand fame? That’s where TV still wins. Our approach isn’t either/or — it’s how TV supercharges your digital ecosystem and makes every channel work harder.
We don’t have a big production budget — can we still make TV work?
Yes. That’s the point. The TV Curious Club exists to show you how to do more with less. You’ll learn how to scale up with TV without bloated agency fees, overbuilt campaigns, or creative that eats your whole budget.
How do I know if our brand is “ready” for TV?
If you’ve nailed product-market fit, have a growing customer base, and want more visibility and trust in your category — TV could be your next unlock. The Club helps you figure out when, how, and with what.