Ready To Make TV Work For Your Brand?

Join 100+ other marketers learning how to grow beyond digital – with no jargon and no inflated budgets required.

Get practical TV knowledge and expert guidance to move from TV-curious to TV-ready.

Join The Free Club

“We’re all about de-risking TV for challengers. And knowledge is power. I want TV Curious Club to be the go-to community that you can rely on for honest advice, knowledge and tactics to make TV a success as a challenger brand. What have you got to lose?”

Founder, Lydia Esler

Sound familiar?

  • You've maxed out Meta and Google, but growth is slowing

  • TV feels like the next logical step, but you don't know where to start

  • You're worried about making an expensive mistake without the right knowledge

  • You need to prove TV ROI to your leadership, but lack the data and confidence

Built for ambitious challenger brands

TV Curious Club is designed for Marketers and Founders at challenger brands who've conquered digital channels and are ready to explore TV - but need to build certainty and capability before committing.

You’re in the right place if you:

• Lead marketing at a D2C, SaaS, Food, Product or Online brand

• Have a 6-figure marketing budget and growth targets to hit

• Are looking for new growth channels beyond digital

• Want to understand TV properly, not just outsource it

• Need to prove ROI to your board before investing big

Whether you're at an established scale-up or a fast-growth brand, TV Curious Club gives you the knowledge and frameworks to make TV your competitive advantage.

What’s involved?

This is your bridge from curious to ready. With everything you need to confidently plan and launch TV advertising – without the overwhelm or breaking the bank.

Learn

Gain TV knowledge through free webinars and practical resources

Assess

See when your brand is TV-ready using our personalised frameworks

Plan

Build a personalised TV roadmap with expert tools and support

JOIN FREE

Included in your free membership

✓ Monthly expert-led webinars on TV strategy, planning, and measurement

✓ Downloadable frameworks: TV readiness assessment, budget calculator, briefing templates

✓ Monthly Q&A sessions with TV experts

✓ Access to TCC Hub: comprehensive resource library + all webinars on demand

✓ Case studies from brands like yours who successfully launched TV

✓ Monthly E.D.I.T newsletter with all the latest industry news and insights

How it works

JOIN TODAY

Gain TV knowledge with free webinars and practical resources

01

LEARN & ASSESS

See when your brand is TV-ready using our personalised frameworks

02

PLAN TV STRATEGY

Build a personalised TV roadmap with expert tools and support

03

Ready to join?

Join the TV Curious Club and receive our guide on How To Approach TV as a Challenger Brand

Why I built TV Curious Club.

A message from the Founder.

I've spent 18 years helping brands make the leap to TV. And I've watched the landscape completely transform.

TV isn't just for big brands with big budgets anymore. It's for scale-ups, ambitious businesses, and companies punching above their weight. But there's been no community to help you learn how to actually do it well.

I've seen too many marketers waste budget because they didn't know what questions to ask. Too many brilliant brands hold back because TV felt intimidating. Too many agencies create dependency instead of building YOUR capability.

TV Curious Club exists to change that. No jargon. No gatekeeping. Just honest advice, proven frameworks, and the knowledge you need to make TV work for your brand.

Founder of Studio90 & the TV Curious Club

FAQs

  • TV Curious Club is designed for Marketing Directors, Growth Leaders, and Founders at challenger brands who are ready to explore TV but need to build their knowledge first.

  • Absolutely. TV Curious Club helps you assess IF and WHEN TV makes sense for your brand. Most members join 6-12 months before they're ready to invest, using that time to build their business case.

  • Not anymore. TV has become accessible for brands at £50k budgets and above. Many challenger brands are now using TV strategically to scale beyond digital channels.

  • Yes. TV production doesn't require six-figure budgets. We'll show you how to create effective TV creative at various budget levels, from £5k upwards.

  • That's exactly what TV Curious Club helps you figure out. Our TV Readiness Assessment framework walks you through the key criteria - from budget to brand positioning to measurement capability.

  • Members typically engage 2-3 hours per month. All webinars are recorded, resources are always available, and you can access content when it suits you.

  • The club is completely free and you can unsubscribe anytime. From time to time we may offer Creative Labs (workshops) or valuable resources, to purchase optionally.

  • TV Curious Club is created and run by Studio90. We built TV Curious Club because too many challenger brands wanted to learn about TV but couldn't find accessible guidance without huge upfront commitments. TV Curious Club supports you whether you work with Studio90 or not. Some members do choose Studio90's services when ready to launch; some don't, both are successful outcomes for us.

Ready to move from

TV-curious to TV-ready?

Join other marketers who are scaling beyond digital.

• Get expert frameworks and tools

• Learn from proven case studies

• Build your TV roadmap step-by-step

100% free. Always.

Sign Up Now