LYDIA
ESLER

Lydia Esler is a Brand Strategist, TV Mentor, speaker and Founder of Studio90. With two decades of experience in advertising, she helps challenger and growth-minded brands turn ad spend into lasting brand equity.

Lydia Esler has spent two decades in advertising, working across global, local and challenger brands before founding Studio90.

Her approach is built on a simple idea: brand and performance aren't opposites, they're a dial — and where you set it determines whether a campaign gets short-term or long-term results.

She's applied that thinking to over 200 brands and campaigns, and now works directly with founders and marketing leads on turning ad spend into lasting brand equity.

Lydia Esler has spent two decades in advertising, working across global, local and challenger brands before founding Studio90.

She began her career at Guardian Media Group in TV advertising before moving into commercial direction and later becoming Head of Production at The Gate Films.

Over the years, Lydia has worked across campaigns for brands including Nestlé Rolo, Mountain Warehouse, Smart Insurance, Primula, Staysure, Next, Readly, AJ Bell, SodaStream, Eurowings and Drover.

In 2016, she founded Studio90 to help challenger and growth-minded brands use creative, advertising and modern AV to build momentum, market share and long-term value.

Today, Lydia works with founders and marketing leaders on brand strategy, creative effectiveness, performance and the role of TV and AV in building brands that people remember.

As a speaker and mentor, she shares practical frameworks and real-world lessons from two decades spent on both the creative and commercial sides of advertising.