Lydia Esler. TV Marketing Expert & Growth Advisor
SPEAKER · STRATEGIST · BRAND GROWTH ADVISOR
Lydia Esler.
Looking for a speaker who’s an expert in getting started with CTV marketing?
Hear Lydia Esler talk on how ambitious businesses can become category leaders with TV marketing.
Learn how to get started with CTV or AV media and hear actionable tactics and frameworks businesses can use to build a brand with CTV and above the line media.
years in advertising
years directing TV ad campaigns
brands and campaigns
Founded Studio90
TOPICS TO TALK ABOUT
SPEAKING topics INclUDE:
Content That Gets a Yes
01
How to make video content that makes your audience act. The tried and tested Response House™ formula to adopt for high conversion.
Ready, Set, CTV
02
The five core pillars that decide if a business is ready for CTV. Find out what a business needs to grow exponentially with CTV advertising.
From Digital First to Big Screen Impact.
03
The CTV landscape, and how it helps SMEs scale, build brands and embrace longterm growth
EXPERIENCE
TWO DECADES TURNING ADVERTISING INTO EQUITY.
Lydia has spent nearly twenty years in advertising, working with global, local and challenger brands before founding her own agency, Studio90. Her mission is to create a broadcast ecosystem that is more accessible, efficient and assured for brands, in a media world with ever increasing options and complexity.
Over the years she’s worked with brands like Sodastream, Nestlé, Next, AJBell, Optibac and seen investor backed brands like Readly and Drover grow exponentially with TV media.
As a TV advertising expert she has spoken on stages both internationally and closer to home, at events by egta, Sky Media and SME forums, and she’s held regular webinars for marketing professionals and founders to de-mystify CTV and video advertising. As an agency leader she has built her own IP - frameworks that help brands grow their business with CTV. Today she works directly with founders and marketing leads to turn ad spend into lasting brand equity.
TRACK RECORD
BACKING AMBITIOUS BRANDS
As an agency leader, Lydia has worked with established and challenger brands to deliver braodcast campaigns and video advertising that multiplies across digital, OOH and cinema.
SUCCESs STORIES INCLUDE:
Drover
Pre-revenue to acquisition in 4 years, with TV strategy at the heart of their success.
Readly
202% increase in YOY subscriptions for the Readly magazine app, developing international campaigns to deliver multi-territory success.
SodaStream
Re-establishing the brand in the UK as the go-to sparkling water and at-home soda maker. D2C sales up 35%, brand awareness up to 75%.
FOR ROOMS FOCUSED ON GROWTH
BOOK LYDIA TO SPEAK
Book Lydia to speak, so your audience can walk away with practical, actionable tactics for their CTV strategy. Helping businesses, especially SMEs, to build brands that gain momentum, market share and reputation. Once confirmed you’ll receive a media pack with approved collateral for your promotion.