In this episode, Lydia sits down with Dylan Moss, Director at All Response Media, the UK's largest response media agency, to decode Connected TV (CTV) — what it really means, how it differs from traditional TV, and why it’s becoming one of the most powerful growth channels for challenger and scale-up brands.

You’ll learn:

What “Connected TV” includes in the TV landscape

Why CTV is reshaping how scale-ups approach TV

How to know when your brand is ready for TV

What size media budget you'll need for TV

How to plan a TV campaign when you start out

How data and targeting actually work in CTV

Tips to get your TV campaign right first time