Readly
Expanding Digital Subscription Across Europe
Readly is a digital magazine subscription service that offers unlimited access to thousands of magazines across various categories, providing a seamless reading experience for users worldwide.
The Goal
Readly aimed to produce a 30-second TV spot for the UK, with localised versions tailored for Sweden and Germany. As a tech startup, Readly sought to highlight the app's usability and grow brand awareness across multiple territories.
The Process:
Our team was tasked with developing a Direct Response TV creative that could be adapted for the UK, German, and Swedish markets. Our approach included:
Cultural Adaptation & Localisation: We designed the creative to be culturally relevant across all three territories, considering script nuances, casting, and location settings.
Multi-Territory Versioning: We produced customised versions of the TV ad for Germany and Sweden, ensuring alignment with local consumer expectations.
Social Media Amplification: A suite of video assets was developed to extend campaign reach on digital platforms.
The Results
Our campaign delivered significant growth and engagement:
TV campaign led to a 210% increase in subscriptions
Designed a creative approach that resonated across multinational audiences
Subscriber base tripled following the campaign
Created a robust video asset bank with adaptable content
By crafting a flexible and culturally sensitive creative strategy, we helped Readly expand its reach and drive exponential growth in key European markets.
