SodaStream
Rejuvenating a Brand in the UK Market
SodaStream is a leading home carbonation brand, offering consumers a sustainable and convenient way to enjoy sparkling water and soft drinks at home.
The Goal:
SodaStream aimed to increase spontaneous brand awareness, rejuvenate its presence in the UK market, and position itself as a strong competitor in the soft drinks space
The Process:
Studio90 has curated multiple TV and video campaigns for SodaStream, each designed to drive growth and engagement.
Driving Retail Distribution with Addressable Media
With just four weeks to go, SodaStream sought to boost distribution in 50 Boots stores around the UK. Partnering with our addressable media specialists, we curated a performance campaign across TV, cinema, and digital platforms. Using geo-targeting tactics, SodaStream maximised sales uplift around the key store locations.
Adapting Global Creative for the UK Market
SodaStream wanted to refine the tone of its global campaign for UK consumers. We supported SodaStream in conducting market research to identify the most resonant content, then adapted the top-performing assets for TV. This involved re-scripting and re-recording elements to make it compliant for UK broadcast. Additionally, we developed an extensive suite of digital assets to support retargeting across social and display networks.
PepsiCo Integration & Full-Scale Brand Evolution
Following SodaStream’s acquisition by PepsiCo, the brand has expanded into the competitive soft drinks space with the Pepsi flavours range. Studio90 designed a new, UK-centric campaign, placing Pepsi at the forefront. We developed the creative strategy and design, and produced hundreds of video and digital assets tailored for year-round activation across social, and digital platforms to support TV activity.
The Results
Our multi-campaign approach has delivered outstanding performance across key business objectives. Campaign results have included:
Retail Impact:
Spontaneous purchase consideration rose by +89% with their addressable campaign. At the same time SodaStream over delivered on sales targets.
Brand awareness boost:
Aided awareness reached 75%, with spontaneous awareness climbing to 35% with their adaptation of global assets.
E-commerce growth:
Amazon sales increased by 49% following a TV and digital campaign.
High-impact digital performance:
Continuous improvements in engagement and response rates across platforms
Direct-to-consumer success:
D2C sales rose by 35% during campaign season, strengthening brand penetration.
Award:
Thinkbox TV Planning Award for Best Use of a Small Budget for their Boots campaign.
By strategically adapting creative, leveraging media partnerships, and ensuring seamless integration across TV and digital, Studio90 has proved to be a key partner in SodaStream’s continued penetration of the UK market.
