CAMPAIGN LAB
ONE-WEEK CAMPAIGN SPRINT
JUST REALLY
GOOD IDEAS
Get a category leading campaign developed across platforms and mapped to your business objectives.
Get next quarter's AV campaign, designed by the industry's brightest brains. Our creative talent works alongside your marketing team to develop campaigns that make an impact. We deliver stand-out ideas, you execute them. No gatekeeping, no production costs. Fractional talent with lasting impact. Are you brave enough to take on the ideas?
What you get
Persuasive Campaign Thinking.
Creative Director
A creative director takes your brief, assesses your objectives, and builds a full creative campaign around them.
Multi-Platform Creative
Campaign creative developed for every platform you run, not just one.
Category Leading
Get stand-out creative that helps you show up as a category leader. Ideas that change the game.
Team Onboarding
Your team is onboarded with the campaign ideas. So the thinking is adopted in-house.
A QUARTER'S CAMPAIGN
We deliver your next quarter's campaign planning in a week. Designed across platforms.
“
Campaigns with high performing creative drive
5X
market share growth.
”
— IPA Databank. 2008–2018 creatively awarded cases.
How The Sprint Runs
THE WEEK.
THE PLAN.
BRIEF
Briefing is a skill. We teach you how to build a better brief, so you get best results first time, every time. The Creative Director digests your objectives and gets to work.
IDEAS
Hero creative is built to meet your objectives and brand style. Fresh thinking that stands out and stops the scroll. You feedback. We refine.
DELIVERED
Content is designed across platforms. We onboard your teams to the full campaign plan across content ecosystems. So it is integrated across departments. Ready to run and executed with ease.
Campaign Lab
WHO IS
IT FOR?
Marketing teams with in-house or freelance production resource.
Brands who need a directional re-set.
Teams who have developed socials but need campaignable ideas.
Businesses who want to stand out in a crowded market.
Brands ready to act big and make a impact.
ONE WEEK. ONE PLAN.
Three months of market leading content.
Solved.
What you get
A polished category-leading campaign concept,
developed by our Creative Director
Strategy and ideation mapped across your platforms
A campaign ready to brief in and execute in-house
An onboarding call with your whole team
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A fully developed campaign concept — strategy, creative direction, and platform mapping — ready for your team to execute. So you can start building tomorrow.
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Our Creative Director develops it directly. Real humans! Not a junior team member, not a template generator. Our senior creatives have served clients in the biggest network agencies for years.
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No. Campaign Lab is ideas and direction, not production. If you want us to also produce it, that's Agency Delivery. We do this too! Head over to agency page.
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The brief takes place before the week, and the ideation is completed within the week.
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No gatekeeping on ideas, we share WIP, we collaborate. There is no pitch process, and no production mark-up.
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During the week we have creative check-ins. This is a collaborative process, and we adapt and mould the campaign creative to your feedback.
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We hold creative check-ins, and we require up to 1 hour each day (or less) to be available to feedback.
READY TO THINK LIKE A CATEGORY LEADER?
£2,500 + VAT