CONTENT LAB
CONTENT AUDIT + DIAGNOSTIC + WORKSHOP + PLAYBOOK
COULD YOUR CONTENT
BE BETTER?
A tactical workshop for marketing teams who want their content to work harder, build stronger brand recognition and convert viewers into buyers.
From time to time, a business needs a content refresh — driven by new platforms, a rebrand, higher targets, or something else entirely. Whatever it is, your content needs to work hard at every stage of the funnel.
With Studio90’s Content Lab, we assess your current output, then match your strategy to the brand you're building. From there, we work with your team to align messaging and share simple frameworks. So you can develop content that makes your audience love, trust and choose you.
HOW CONTENT
LAB WORKS
Diagnose
With diagnostic tools and expert creative professionals we review samples of your existing content across the key customer touchpoints.
Design
The Content Lab — your content strategy, done in a day. We invite your brand leaders into the room and turn diagnosis into direction.
We define exactly what you need your content to achieve — mapping commercial objectives to creative.
Our proprietary framework, tried and tested for over ten years, used to strengthen the elements of creative communication that get your audience to act.
Techniques used by the world's best creative thinkers — so your team produces stronger work long after the Lab ends.
Direction, focus and priorities for the next quarter, so your team has a clear framework to plan content against.
“ The team was hands-on and constantly thinking about how to make the output better. ”
— Client
Deliver
Following the Lab, you’ll receive a bespoke blueprint, which brings the findings, strategy and decisions together into a bespoke Content Playbook.
It captures:
- Content and creative diagnostic findings
- Full funnel workflow
- Core messaging and strategic AV principles
- Creative thinking strategy
- Response House framework
- Your 90-day plan of action
Giving your team a cohesive strategy to follow business wide.
Get access to practical tools and templates to help your team put the strategy into action.
Response
House™
Our framework for strengthening the elements of creative communication that generate response.
Creative Briefing Template
A practical template for briefing internal teams, creatives and agencies more effectively, helping you get higher-quality work from the outset.
Content & Creative Checks
Frameworks and toolkits your team can use to assess work and make stronger creative decisions.
Creative
Testing
Content Lab clients can access discounted creative testing through our measurement partners. Test selected creative with your target audience to understand areas such as attention, brand recognition, message takeout and response, giving your team additional evidence to inform creative decisions.
“ 87% of people have been convinced to buy a product or service by watching a video. ”
Wyzowl Video Marketing Statistics 2025
THE OUTCOME
CONTENT STRATEGY,
TRANSFORMED.
A CLEAR ROUTE TO MARKET
At every stage of the customer journey, you'll know what your content needs to do.
COMMERCIAL AND CREATIVE, ALIGNED
No more disconnect between strategy and creative. Both departments work from the same thinking.
IDEATE
FASTER
Generating content feels easier. You'll learn a clear framework to build from.
RESPONSE HOUSE™, BUILT IN
Your team understands the framework and can apply it to every future AV production.
90 DAYS, MAPPED
You'll know what to do next, and what to expect.
Content Lab
WHO IS
IT FOR?
Content Lab is designed for ambitious businesses with an established marketing function that want greater strategic direction from their content.
AV output is growing and needs greater direction
Multiple people, teams or agencies are creating content
Performance channels are becoming harder to scale
Teams moving into mass reach media
Your brand needs greater recognition
You're content needs to convert to cash better
Bring the people responsible for shaping your brand and content into the room. There is no per-person charge.
book content lab
Includes
Pre-workshop Content Audit
Creative Diagnostic
One Day Facilitated Strategy Workshop
Studio90 Content Playbook
Content Toolkit & Templates
Plus
Optional discounted creative testing through our measurement partners.
Content Lab
ONE DAY.
CLEARER STRATEGY. STRONGER AV.
Content Lab combines strategic analysis, senior consultancy and a facilitated working session to give your team a clear framework for creating content that contributes to growth.
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We can arrange a payment plan which will be payable in full before the in-person workshop. Just get in touch via our contact form to arrange.
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We work with all AV and video, on every platform you run — social, website, TV, digital display, online, cinema, digital audio and out-of-home.
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This is strategy not production. We assess the content you've got, find where it's strongest, where it is underperforming, and why. Then we make recommendations for your future content.
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Yes — the diagnostic runs your data. We can give sharper advice with more information. That aside, we also acknowledge that data is only part of the puzzle. We teach you best practice and work with experience as well as data.
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We work with what exists. Gaps in data are themselves a finding — it tells us where measurement readiness needs work.
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We assess your content, against a backdrop of the market, and your industry, but we do not provide a granular competitor report.
READY TO MAKE CONTENT COUNT?
£1,500 + VAT