Resources and Guides

The essential tools, templates, and frameworks you need to understand TV, assess brand readiness, and build compelling business cases. Download, use, share with your team.

  • Guide for UK food and drink TV advertising rules and HFSS regulations explaining what brands can and cannot advertise on television and BVOD platforms.

    What Can and Can't Food and Drink Brands Do Now?

    Since Jan 5th 2026, LHF classified food and drink brands cannot advertise on any platform. Learn what to do about it and where the opportunity now lies.

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  • Modern AV and connected TV advertising landscape featuring streaming platforms, smart TV apps, and digital video channels for brand marketing.

    AV Landscape Today

    See how TV, BVOD, and digital video fit together, and how challengers can use them for reach, relevance, and impact.

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  • Marketing team discussing how to select the right TV advertising and video production agency for creative campaigns and brand growth.

    Selecting An Agency

    12 Key Questions to Ask Agency Partners Before Hiring - to help you with your agency selection. Download the checklist.

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  • Logos of major UK television broadcasters including Channel 4, ITV, Sky, and other leading TV advertising channels for brands.

    Big Hitter Channels

    See how the three main broadcast channels serve up to the UK’s viewing audience with hundreds of channels.

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  • Beginner’s guide to connected TV advertising explaining CTV basics, streaming ads, audience targeting, and TV marketing performance.

    CTV - The Beginner's Guide

    A visual guide to Connected TV for today’s marketer.

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  • Guide to modern AV strategy for challenger brands using TV advertising, BVOD, connected TV, and digital video marketing.

    The Modern AV Strategy Guide for Challenger Brands

    This guide shows how TV, BVOD, and digital video fit together in a modern AV strategy. Learn how challenger brands can structure their media mix for scale, relevance, and performance.

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  • TV advertising mindset map showing the stages brands go through when preparing for TV campaigns and media growth.

    Where Are You on the TV Journey? The TV Mindset Map

    See how your journey into TV actually unfolds — and how brands move from stalled digital growth to scalable, strategic impact through the right stages.

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  • Framework helping brands assess whether they are ready for television advertising, including marketing foundations, budget, and measurement.

    How to know you’re ready for TV Advertising

    See how to know if you’re truly ready for TV — and how strong foundations across finance, strategy, operations, measurement, and leadership set brands up to test with confidence and scale with control.

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  • Clearcast TV advertising approval workflow showing the process from creative script development to television broadcast compliance.

    Clearcast Workflow: From Script to Screen

    A clear, step-by-step overview of the Clearcast approval process—helping you understand how TV ads move from script to screen. Use this workflow to plan timelines, avoid delays, and navigate compliance with confidence.

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  • TV creative effectiveness guide explaining how to create high-performing TV and video advertising campaigns that drive brand results.

    Creative That Performs

    A practical guide to what actually makes video and TV advertising work in the real world. It breaks down the key principles behind high-performing creative—clarity, attention, storytelling, and brand recall—and shows how to apply them across TV, BVOD, and digital video.

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  • Interactive TV readiness quiz helping businesses determine if their brand is prepared for television advertising campaigns.

    TV Readiness Quiz

    Find out if your brand is ready for TV. Get a quick score and clear next steps.

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  • TV advertising creative spend calculator estimating production budgets for television commercials and video marketing campaigns.

    Creative spend calculator

    Not sure how much to spend on your TV or video creative? This calculator gives you a quick, data-informed estimate based on your campaign goals and scale—helping you plan production budgets that are realistic, efficient, and performance-driven.

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  • Creative marketing tips guide with ten ways to improve advertising creative output, campaign ideas, and brand storytelling.

    10 Things to Improve your Creative Output

    Stronger creative doesn’t come from bigger budgets—it comes from better decisions. Here are 10 practical ways to sharpen your thinking, align your team, and get more from every campaign.

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  • Creative team structure guide explaining the key roles needed for TV advertising, video production, and brand campaign development.

    Who You Actually Need on Your Creative Team

    From Creative Directors to Content Creators, here’s how to build the right team for your project—based on your goals, budget, and output.

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