Resources and Guides
The essential tools, templates, and frameworks you need to understand TV, assess brand readiness, and build compelling business cases. Download, use, share with your team.
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What Can and Can't Food and Drink Brands Do Now?
Since Jan 5th 2026, LHF classified food and drink brands cannot advertise on any platform. Learn what to do about it and where the opportunity now lies.
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AV Landscape Today
See how TV, BVOD, and digital video fit together, and how challengers can use them for reach, relevance, and impact.
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Selecting An Agency
12 Key Questions to Ask Agency Partners Before Hiring - to help you with your agency selection. Download the checklist.
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Big Hitter Channels
See how the three main broadcast channels serve up to the UK’s viewing audience with hundreds of channels.
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CTV - The Beginner's Guide
A visual guide to Connected TV for today’s marketer.
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The Modern AV Strategy Guide for Challenger Brands
This guide shows how TV, BVOD, and digital video fit together in a modern AV strategy. Learn how challenger brands can structure their media mix for scale, relevance, and performance.
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Where Are You on the TV Journey? The TV Mindset Map
See how your journey into TV actually unfolds — and how brands move from stalled digital growth to scalable, strategic impact through the right stages.
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How to know you’re ready for TV Advertising
See how to know if you’re truly ready for TV — and how strong foundations across finance, strategy, operations, measurement, and leadership set brands up to test with confidence and scale with control.
