What does it actually take to launch your first TV ad as a growing brand?

In this honest and practical conversation, we hear from Sophia King, Head of Brand and Marketing at Honest Mobile, on how they went from a stand still to building a Channel 4 campaign.

Sophia shares the full journey — from receiving investment to figuring out media buying, and creative strategy, all whilst taking her team along with her.

You’ll hear practical insights on:

• Choosing between brand building and direct response

• Working with creative and media agencies

• Using AI in advertising

• Measuring TV effectiveness through brand search and organic traffic

• Understanding the “lag effect” of TV advertising

• Taking internal teams on the journey during big marketing decisions

If you’re exploring TV, or just testing brand marketing, this conversation offers relatable and helpful advice.