A behind-the-scenes conversation with Sophia King on launching Honest Mobile’s first TV campaign using AI. From navigating TV advertising for the first time to balancing brand storytelling with performance marketing, this session explores the real process behind getting a challenger brand on screen — including creative decisions, media buying, team buy-in, and measuring the true impact of TV beyond immediate sales.
Explore how Connected TV (CTV) advertising works and whether your brand is ready to scale beyond digital. This beginner-friendly session covers TV readiness, CTV budgets, measurement beyond ROAS, and the creative strategy behind high-performing streaming TV campaigns for growth-focused brands.
Discover how to test, measure and optimise TV advertising with clear KPIs so challenger brands can prove ROI and grow faster than digital alone.
Learn how to use performance techniques in your video copy to turn viewers into customers —this goes way beyond hooks, hacks or trends.