Welcome to the Motherland

You're now part of a community of 100+ leaders at challenger brands who are transforming from TV-curious to TV-ready.

Inside this hub, you'll find everything you need to confidently launch TV - from foundational guides to expert webinar replays to frameworks that make TV achievable. All free, all designed for marketers at brands just like yours.

New here? Start with this…

1. Download our flagship guide "How to Approach TV as a Challenger Brand"

2. Watch "TV 101 For Challenger Brands" in Resources for expert answers to the questions you're probably wondering about.

From there, explore what's available below based on what you need right now. We're with you every step.

Lydia & The Studio90 Team

Your TV Journey Starts Here

“We’re all about de-risking TV for challengers. And knowledge is power. I want TV Curious Club to be the go-to community that you can rely on for honest advice, knowledge and tactics to make TV a success as a challenger brand.”

Founder, Lydia Esler

  • Bookshelf with books

    Essential Resources

    Learn the foundations of TV advertising for challenger brands. Explore guides, templates, and frameworks to plan and launch with confidence.

  • Lydia Esler Speaker

    On-Demand Replays

    Watch TV advertising webinars and expert sessions designed for challenger brands. Industry leaders share practical strategies, real case studies, and answer your questions.

  • Diary with glasses on top

    Future Events

    See what's coming up next - from live webinars and expert Q&As to brand showcases. Join the next session and stay ahead of what's changing in TV advertising.

Resources and Guides

The essential tools, templates, and frameworks you need to understand TV, assess brand readiness, and build compelling business cases. Download, use, share with your team.

On-Demand Replays

Learn from TV specialists who understand challenger brand constraints. Each session includes expert insights, real case studies, and Q&A where members asked the questions you want answers to.

Featured…

  • How to Create AI Video Like a Pro.

    Mar 2026 | 30 mins | ESSENTIAL

    Learn how to make AI video like a professional — moving beyond prompts to real creative workflows that turn ideas into production-ready content, covering briefing, storyboarding, tools, and how AI is used in modern video production.

  • The 5 Step Checklist to know if you are TV Ready.

    Feb 2026 | 30 mins | ESSENTIAL

    Learn how Connected TV (CTV) works and whether your brand is ready to scale beyond digital — covering TV readiness, budgets, measurement beyond ROAS, and creative strategy.

  • TV 101 for Challenger Brands

    Sept 2025 | 15 mins | ESSENTIAL

    Understanding the TV landscape, realistic costs for brands at your stage, and 10 questions to help you get TV ready. Includes Q&A on: "How do I know if we're ready?" and "What's the minimum viable budget?"

Case Studies

Future Events

See what events are coming up next and register for upcoming live webinars and expert sessions. Join live to get your questions answered in real-time, connect with peers, and access new content first.

  • Ask Me Anything - A Founder's Experience on TV

    April 2026. Date TBC

    Our first Ask A Founder session inside TV Curious Club. Get the experience from the horses mouth about what it’s like to step change your business onto TV. The tips, the watch outs, the real life example of what it takes and where you need to be to consider TV for you brand.