Welcome to the Motherland
You're now part of a community of 100+ leaders at challenger brands who are transforming from TV-curious to TV-ready.
Inside this hub, you'll find everything you need to confidently launch TV - from foundational guides to expert webinar replays to frameworks that make TV achievable. All free, all designed for marketers at brands just like yours.
New here? Start with this…
1. Download our flagship guide "How to Approach TV as a Challenger Brand"
2. Watch "TV 101 For Challenger Brands" in Resources for expert answers to the questions you're probably wondering about.
From there, explore what's available below based on what you need right now. We're with you every step.
Lydia & The Studio90 Team
Your TV Journey Starts Here
“We’re all about de-risking TV for challengers. And knowledge is power. I want TV Curious Club to be the go-to community that you can rely on for honest advice, knowledge and tactics to make TV a success as a challenger brand.”
Founder, Lydia Esler
-
Essential Resources
Learn the foundations of TV advertising for challenger brands. Explore guides, templates, and frameworks to plan and launch with confidence.
-
On-Demand Replays
Watch TV advertising webinars and expert sessions designed for challenger brands. Industry leaders share practical strategies, real case studies, and answer your questions.
-
Future Events
See what's coming up next - from live webinars and expert Q&As to brand showcases. Join the next session and stay ahead of what's changing in TV advertising.
Resources and Guides
The essential tools, templates, and frameworks you need to understand TV costs, assess brand readiness, and build compelling business cases. Download, use, share with your team.
-
What Can and Can't Food and Drink Brands Do Now?
Since Jan 5th 2026, LHF classified food and drink brands cannot advertise on any platform. Learn what to do about it and where the opportunity now lies.
-
AV Landscape Today
See how TV, BVOD, and digital video fit together, and how challengers can use them for reach, relevance, and impact.
-
Big Hitter Channels
See how the three main broadcast channels serve up to the UK’s viewing audience with hundreds of channels.
-
Selecting An Agency
12 Key Questions to Ask Agency Partners Before Hiring - to help you with your agency selection. Download the checklist.
-
CTV - The Beginner's Guide
A visual guide to Connected TV for today’s marketer.
On-Demand Replays
Learn from TV specialists who understand challenger brand constraints. Each session includes expert insights, real case studies, and Q&A where members asked the questions you want answers to.
Featured…
TV 101 for Challenger Brands
Sept 2025 | 15 mins | ESSENTIAL
Understanding the TV landscape, realistic costs for brands at your stage, and 10 questions to help you get TV ready. Includes Q&A on: "How do I know if we're ready?" and "What's the minimum viable budget?"
NEW
Content Blueprint : Video That Converts.
Dec 2025 | 30 mins | ESSENTIAL
Learn how to make content that turns viewers into customers —this goes way beyond hooks, hacks or trends.
Find Your Relative Advantage - Measuring TV
Discover how to test, measure and optimise TV advertising with clear KPIs so challenger brands can prove ROI and grow faster than digital alone.
Future Events
See what events are coming up next and register for upcoming live webinars and expert sessions. Join live to get your questions answered in real-time, connect with peers, and access new content first.
-
Upcoming: CTV Advertising - A Beginners Guide
Wednesday 25th February | 1.00pm GMT
Spending more on Meta but seeing diminishing returns? Curious about expanding into AV advertising through CTV but unsure where to start? AV Advertising: A Beginner’s Guide is a practical, no-nonsense webinar where you’ll learn how to set yourself up for success — giving you know-how to make AV channels work first time, and every time. -
Upcoming: Using AI to make effective video ads
March - Date TBC
If you’ve toyed with the idea of using AI to create video assets, but not sure where to start join us as we speak to Adam Richardson, Art Director and AI Architect. As he explains what to do and what not to do to in the world or AI so that your videos fly and don’t flop. Pass the trust test with your audience, and see if you can get more for less making premium video with AI.