TV Curious Club Hub
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Resources
Learn the foundations of TV advertising for challenger brands. Explore TV marketing resources that show how to make TV work for your budget. From audience strategy to campaign creative, discover what you need to plan, launch and scale with TV.
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Past Events
Catch up on TV advertising webinars, workshops and expert talks designed for growing brands. Industry leaders in TV media, creative and campaign strategy, explain practical steps to build smarter, more effective TV ads.
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Future Events
See what’s coming up next — from live TV marketing events and webinars to insider Q&As and brand showcases. Join the next session and stay ahead of what’s changing in the world of TV and video.
Past Events
Get answers to the most talked about questions of TV advertising.
Lydia Esler | Studio90
Here’s what challenger brands and SMEs need to know right now — from attention science to the return of trust in TV. If you care about what drives connection in today’s attention economy, here’s the summary.
Lydia Esler | Studio90
In this episode, Lydia sits down with Rachel Hall (MD of Be Addressable) to break down how challenger brands and SMEs can use addressable TV as a stepping stone into television advertising.
Rachel Hall | Be Addressable
The blueprint of how to use performance techniques to turn viewers into customers —without relying on hooks, hacks or trends. T
Lydia Esler | Studio90
Unpack what CTV really means for your brand. Lydia sits down with Dylan Moss, Director at All Response Media, the UK's largest response media agency, to decode Connected TV (CTV).
Dylan Moss | All Response Media
Resources
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AV Landscape Today
See how TV, BVOD, and digital video fit together, and how challengers can use them for reach, relevance, and impact.
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Big Hitter Channels
See how the three main broadcast channels serve up to he UK’s viewing audience with hundreds of channels.
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Selecting An Agency
12 Key Questions to Ask Agency Partners Before Hiring - to help you with your agency selection. Download the checklist.
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CTV Decoded - Beginners Guide
A visual guide to Connected TV for today’s marketer.
Upcoming Events
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New events coming in 2026
Learn how to add guarantees to your TV advertising, hear about success stories and unlock commercials that perform every time.