Test and Scale with TV: CTV & Addressable TV Advertising Explained

How Challenger Brands Can Scale with TV

Curious about CTV advertising, addressable TV, or streaming TV ads—but not sure how they actually work for smaller brands?

In this episode, Lydia sits down with Rachel Hall (MD of Be Addressable) to break down how challenger brands and SMEs can use addressable TV as a stepping stone into television advertising.

We cover:

What “addressable TV advertising” really means (beyond the jargon)

How CTV and streaming TV advertising give brands precision targeting and accountability

Why addressable is the smartest way to test TV ads on a smaller budget

The most common mistakes SMEs make when they jump into TV advertising—and how to avoid them

Practical tips on budgeting, creative, campaign set-up, and measurement that actually works

If you’ve ever thought: “TV is too expensive for my business” — this conversation will change your perspective..